Alan Randall Steinberg: Strategic Communication and Publicity Expert

posted at http://t1.gstatic.comStrategic and corporate communications professional Alan Randall Steinberg is an expert at getting major clients the publicity they want. He has a track record of acquiring brand exposure in such important media outlets as NPR and the New York Times. In addition, he also has a history of successfully advocating for important causes. Randy Steinberg may have an impressive résumé of corporate work, but he has never lost his appetite for giving back to the community. That’s why he has volunteered since 2011 at Bet Tzedek Legal Services, a nonprofit organization that provides legal assistance to the most disadvantaged members of society.

Bet Tzedek translates from Hebrew as “House of Justice.” The organization provides a range of free legal services to people of all backgrounds who have endured abuse, exploitation, or other types of unfair treatment. Mr. Steinberg puts his talents to good use with the Bet Tzedek Legal Services Conservatorship Program. In this capacity, he helps to secure conservatorships for people so that they can more effectively care for their adult children with developmental disabilities, or for senior citizens with cognitive impairments. By helping to connect these vulnerable people with good, responsible care, he continues to serve Los Angeles and make it a better place.

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A Quick Note to Parents of Soon to be Born or Newborn Babies

There must be thousands of books out there telling you how to take care of your new little one.  Let me save you the time it takes to look for the right book and the money you’re going to spend on it.

Be prepared – physically AND mentally – to not get much sleep for the next 3-6 months.

The baby will cry when he/she is tired, hungry, wet or dirty.

If the baby is tired, put her to sleep.

If the baby is hungry, feed her.

If the baby is wet or dirty, change her.

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Pathetic No More – Revised

I haven’t followed pro basketball in a long, long time.  Why?  Because just like my favorite football team, my favorite basketball team – the Philadelphia 76ers – have been horrible for a long, long time.  That changed this year, when they made it to the second round of the playoffs, eventually losing to Boston at the Garden.  Does this mean that there is hope for my Redskins?

Anyway, it doesn’t matter that the Sixers lost, I’m still proud of them.  Truth is, whoever ended up winning that series is going to lose to Miami.  Would I have liked to see the Sixers beat Boston on Boston’s home turf?  Hell yeah!  The Sixers-Celtics rivalry has gone on almost as long as the Redskins-Cowboys, and I remember suffering through many losses to the Celtics in the 70s and 80s (I stopped paying attention in the 90s and 2000s).

And, when I say I was raised a Sixer fan – this pic proves it!

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Those Zany Hijinks

Last week someone from Mitt Romney’s campaign used the word “hijinks” to describe his prep school escapades.  What word will they use next – “tomfoolery”?  Trust me, its coming.

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Bet Tzedek Legal Services

Bet Tzedek Legal Services in Los Angeles is another organization about which I feel strongly.

Established in 1974 by a group of lawyers, rabbis, and community activists, Bet Tzedek Legal Services is one of the country’s largest nonprofit legal services organizations. Since its founding, Bet Tzedek has provided free legal services to over 100,000 families, regardless of their racial, religious, or ethnic background. As a result of this free legal assistance, these families were able to overcome neglect, exploitation, and abuse.

The name Bet Tzedek, Hebrew for “House of Justice,” is based on the biblical command, “Tzedek, tzedek tirdof,” which translates to “Justice, justice you shall pursue.” Bet Tzedek puts this principle to work through its relentless pursuit of equal justice for the poor and takes pride in helping those who have nowhere else to turn. To learn more about the organization and its successes, please visit www.bettzedek.org/about-us/our-impact/.

Alan Randall Steinberg volunteers for Bet Tzedek’s Conservatorship Clinic.

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Ya Lo Pasado, No Es La Cosa…

…loosely translated means “I’m outta here, it ain’t no thing.”  As I mentioned in a prior post, “Pasado,” is a phenomenal slow jam from the 70s by a group called The Pockets – an 8-man (yes, 8!) band out of Baltimore.  Earth, Wind and Fire discovered them and The Pockets opened for EWF a number of times.  Too bad they didn’t make it big like EWF, but with 8 people, it was probably tough.

Anyway, I’m not really a fan of covers, but The Pockets “Pasado” is actually a remake of an older version by the Five Stairsteps.  I think the cover is far superior.  And I like the snippet of synthesizer they used, even though the instrument conjures up bad memories of soulless 80s synth-pop.  Let me know what you think!

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A (Shameless?) Plug

Sorry to do this, but I feel very strongly about this organization.  And is it really a shameless plug if I am blogging about a non-profit?  Anyway, here goes (I’ll make it quick):

Established in 1945, the Jonsson Cancer Center Foundation is the fundraising arm of UCLA’s Jonsson Comprehensive Cancer Center (JCCC), which is ranked by U.S. News & World Report as one of the nation’s top 10 cancer centers. Numerous successful targeted therapies have been developed based on science done in JCCC laboratories and subsequent clinical research with patients. A few of the more well-known treatments include:

▪ Herceptin, a targeted breast cancer drug and the first approved treatment that attacks cancer at its genetic roots
▪ Tarceva, a targeted lung cancer drug

Contributions to the Jonsson Cancer Center Foundation help important efforts in areas such as clinical research, cancer survivorship, and the development of new therapies.

For more information about the Jonsson Cancer Center Foundation, please visit www.cancer.ucla.edu/Index.aspx?page=169. To make a contribution, please go to http://www.cancer.ucla.edu/index.aspx?page=8.

Thanks for listening!

Alan Randall Steinberg

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